A Black Friday Campaign Lures People With Deals, but Is Actually About Sustainability

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Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead. The latest brand to…

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Retailing, Sustainability

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