Aldi Goes Dickensian With Christmas Campaign Aiming to Feed 1.8 Million British Families

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As part of its Christmas campaign, which riffs on the Charles Dickens’ story A Christmas Carol, retailer Aldi U.K. will aim to provide 1.8 million meals to British families in need over the holiday and teams with footballer Marcus Rashford MBE in the process. Once again featuring its brand mascot Kevin the Carrot and introducing…

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