Being a ‘Paradox Brand’ Is Key to Reaching Minority Consumers

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American shoppers are more diverse than ever before. Recent figures from the Census Bureau show the probability of randomly selecting two U.S. residents who belong to different racial or ethnic groups increased from 54.9% in 2010 to 61.1% in 2020. Companies, naturally, are making efforts to reach the growing number of minority consumers living in…

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