Bumble Ditches the Happy Ending to Celebrate ‘Messy’ Dating Journeys

Want to level-up your strategies? Visit us at http://www.strategy-planning-group.com

Bumble’s platform overturns dating conventions by requiring women to make the first move on the app. Its latest campaign expands on that premise by challenging many of the traditional expectations around coupling up. The brand’s new ad launches ahead of the holiday season and new year, which tend to be a busy period for dating….

Adweek Feed

Advertising, Technology

Leave a Reply

%d bloggers like this: