Burger King Tests Impossible Nuggets, Heating Up Plant-Based Chicken Wars

Want to level-up your strategies? Visit us at http://www.strategy-planning-group.com

Burger King, which broke new fast food ground with the Impossible Whopper two years ago, will be the first global chain to add the plant-based company’s chicken-less chicken nuggets to its menu. The product–which will test initially in Boston, Miami and Des Moines, Iowa–launched in September at select high-end chef-driven eateries and a few regional…

Adweek Feed

Plant-Based Products

Leave a Reply

%d bloggers like this: