China Leads on Social Commerce. Can Western Brands Catch Up?

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China leads the world in social commerce as Western nations race to keep up, adapt and find new growth from social platforms. Creative consultancy Deft’s founder Ian Crocombe joined Adweek’s Social Media Week: London to discuss his company’s latest Social Commerce Report and what brands can learn from China’s success. Social commerce in China is…

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CPG & Grocery, Influencers & Creators, Internet Marketing, Marketing and Sales, Marketing Innovation, Sales Strategy, Social Commerce, Social Media Week

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