Häagen-Dazs’ Social Competition to Support Gen Z’s Side Hustles

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Ice cream brand H?agen-Dazs has begun a social media-based competition in Germany to encourage people to turn their side-hustles into careers. The brand is targeting Gen Z consumers with the latest element of its #Don’tHoldBack brand platform, being run by creative agency Space, which aims to help performers, artists and business owners reach their potential….

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B-to-C, Food & Beverage

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