How Apple’s ‘Ridiculously Simple’ Idea Became the Enduring ‘Shot on iPhone’ Campaign

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If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog forms of advertising–out of home–Apple’s Tor Myhren can explain. Billboards and other “outdoor expressions” hold a special place in a transient world, said Myhren, Apple’s vp of marketing communications, during his Wednesday keynote speech at…

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