How BT’s ‘Hope United’ Campaign Will Celebrate British Black History

Want to level-up your strategies? Visit us at

Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels–Hope United. Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell…

Adweek Feed

Diversity, Equity and Inclusion, Sports Marketing, Women in Sports

Leave a Reply

%d bloggers like this: