How EA Sports Is Using Gaming to Funnel Fandom in Real Life

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Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA Sports leveraged its strong community of gamers to take virtual experiences to the next level to build communities that connect passionate fans with memorable moments. Andrea Hopelain, EA Sports’ svp of brand, joined Adweek’s Brandweek…

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Brandweek, Esports, Gaming

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