How One Tea Brand and Hello Kitty Are Creating a Nostalgic, Sustainable Experience

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Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the…

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Challenger Brands, Food & Beverage, Sustainability

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