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Online reviews are an important tool that helps small businesses attract new customers. Social proof associated with online reviews gives new customers enough confidence to purchase your products and services, despite not being familiar with your business.
However, in the current digital era, you should also be prepared to deal with negative reviews. Unfortunately, despite spending a lot of time to ensure that you deliver quality products/services and providing excellent customer service, negative reviews might occasionally occur.
Even though receiving negative reviews is frustrating, you have to respond to them because they are part of brand reputation management. Interestingly, several studies have shown that responding to negative reviews can positively affect your business.…
SMALL BUSINESS CEO