In Coca-Cola’s Global Holiday Ad, a Young Boy’s Idea Becomes a Community Obsession

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Santa Claus famously arrives via chimney to dispense Christmas presents each year, but obviously not everyone in the modern age has a chimney. So what do you do when your apartment building is low on hearths and flues? That’s the question a young boy sets out to answer in Coca-Cola’s global Christmas ad, debuting today….

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