Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

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Up until next year, direct mail advertising will have attracted the lion’s share of local ad budgets. But those days appear to be gone forever, according to BIA/Kelsey’s 2022 local media expenditures forecast. Marketers will put $34 billion into local mobile advertising in 2022, local media researcher BIA predicts. That gives it a 21% share…

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Direct Mail Marketing, Direct Response, Performance Marketing

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