Multi-Sensory Experiences on Marketers’ Minds as Covid-19 Impact Begins to Ease

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After 18 months of pandemic disruption, marketers have begun to consider multi-sensory experiences and brand design systems as an important future part of their brand differentiation plans, according to research conducted by Isobar. The Dentsu International-owned agency’s annual Creative Experience survey has aimed to discover marketers’ plans moving forward from the Covid-19 pandemic and the…

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Experiential, Market Research

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