Social Confidential: How Kum & Go’s Name Kum & Delivered Its Social Strategy

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Imagine this: You start your new role in social media for a convenience store company. Its name? Kum & Go. What do you do next? For Ariel Rubin, former director of communications at Kum & Go and now head of social at therapy coordinator Thriveworks, the answer was to fully embrace the name and join…

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