Streaming Rivals Amazon and Netflix Call Truce for Witcher-Themed Campaign

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Streaming rivals Amazon and Netflix are burying the hatchet–at least temporarily–for a common goal: convincing consumers to watch Netflix on Amazon’s Fire TV. To that end, Fire TV has activated Netflix’s new “play something” feature, which the streaming service rolled out earlier this year. Beginning today, Fire TV customers across the U.S. and Canada can…

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Programming & Performance, Streaming & OTT

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