SUSTAINING A COMPETITIVE ADVANTAGE

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SUSTAINING A COMPETITIVE ADVANTAGE

HOW TO MAINTAIN YOUR COMPETITIVE EDGE.

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GIVING YOU THE EDGE

THE BELOW OUTLINES THE DRIVERS THAT CREATE COMPETITIVE ADVANTAGE

FOCUS ON THESE, DEVELOP THEM, AND NUTURE THEM

READ THESE TIPS ON SUSTAINING A COMPETITIVE ADVANTAGE

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OUR TOOLS

COST LEADERSHIP

ECONOMIES OF SCALE AND EFFICIENT OPERATIONS CAN PRICE COMPETITION OUT

LOW PRICING DONE CONSISTENTLY CAN BUILD BRAND LOYALTY

WALLMART IS KING OF THIS STRATEGY

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VALUE ADVANTAGE

DIFFERENTIATE YOUR OFFERING

YOUR PRODUCT OFFERS HIGHER PERCEIVED VALUE

THIS CAN SUPPORT THE ABILITY TO RAISE PRICE, ELEVATING ABOVE COMPETITION

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OUR TOOLS

ADAPT YOUR PRODUCT

PRODUCTS THAT DO NOT ADAPT ARE RIPE FOR COMPETITION

CONTINUOUS INNOVATION OF PRODUCT LINE KEEPS CUSTOMERS COMING BACK

APPLE IS KING OF THIS STRATEGY

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CREATE A POWERFUL BRAND

A GOOD BRAND IS INVALUABLE, AS CUSTOMERS WILL CHOOSE YOU OVER COMPETITION

BRANDS TAKE TIME TO BUILD, AND CAN BE DESTROYED QUICKLY

COCA COLA IS KING OF THIS STRATEGY

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OUTSTANDING LEADERSHIP

THIS IS HARD TO MEASURE, BUT THERE ARE CLEAR WINNERS AND LOSERS

WINNERS SEEM TO MAKE THE RIGHT DECISIONS AT THE RIGHT TIME

MANAGEMENT THAT HAS BEEN SUCCESSFUL OVER TIME IS A COMPETITIVE ADVANTAGE

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WE CREATE WINNERS

WE EXIST TO CREATE SMARTER, MORE EFFECTIVE BUSINESSES WITH A STRONG COMPETITIVE EDGE

USING OUR UNIQUE BACKGROUND AS SPECIALIST MILITARY INTELLIGENCE OPERATIVES TO HELP LEADERS LEVEL UP

OPTIMISING BUSINESS PERFORMANCE TODAY, AND BUILDING THE BUSINESS OF THE FUTURE

HOW WE WORK