Taking America’s Pastime Into the Future

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Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century–baseball’s roots in this country run deep. But does the sport’s rich history matter to the global fan of the future? What can be done to revitalize what was once known as America’s Pastime and invigorate young fans? Marketing…

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Brandweek, Sports Marketing

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