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As the world evolves and businesses are getting increasingly competitive, investing in something that makes you stand out from the crowd makes sense. Whether you own a small business or are a large retailer, Quick Response (QR) codes on business cards are becoming extremely popular for all kinds of companies. These square, barcode-like symbols can relay a lot of information in seconds and are a great way to communicate with your customers.
If you’re wondering why you should invest in QR business cards, keep reading to see why they’re so popular and how they help businesses.
Convenience and Ease of Use
Once upon a time, you needed to download a separate app to scan QR codes. This is no longer the case. Your customers can view the information from your QR business cards by using their smartphone cameras. All they have to do is position the camera over the code, and the information associated with it will be available.
In addition to being easy to use, putting QR codes on business cards has also become easier because of the number of free apps available out there and the printing businesses encouraging the use of QR codes on business cards.
Tech-Savvy and Modern
There is nothing consumers like more than a business that can keep up with changing times and embraces technology. This is especially important for small businesses since most of their customers are younger people. Using QR codes on business cards shows your customers that you’re up to date with trends and that you’re investing in technology to make their experience easier.
No Contact Required
With the world going through the COVID-19 pandemic and people still trying to adjust to the new normal, it’s understandable that they’re still wary of touching multiple surfaces. QR business cards allow them to add your business’ contact information without passing over the phone to you.
This is especially useful during large meetings where you’re meeting multiple people. You can save time by handing out QR business cards instead of manually exchanging numbers with each person. While traditional business cards also do this, users often forget to input the information in their phones later or are too lazy to type them out. QR codes on business cards make this easier.
Some QR business cards can provide you with actionable data that you can use to better your business cards and company as a whole. Dynamic QR business cards can be tracked, and you can see how effective they are.
For example, you’re able to see how many people scanned the code, geographic information, devices they used to do so, and more. You’re able to learn from this real-time data and use it to your advantage. In addition to improving and updating your QR business card, you can target specific customers by offering them special deals and discounts.
As you’ve learned from this article, QR business cards are trendy because they’re affordable, effective, easy to use, and can even provide you with data about your target audience. Check them out if you want to save extra money on marketing and take brand awareness to the next level.