The Origin Story of the Little Lad Who Loves Berries and Cream

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If you’ve opened TikTok in the past few weeks, there’s a high probability that you’ve heard–and perhaps even seen–a little lad who loves berries and cream. The character’s repetitive song and marionette-like dance have fueled an incalculable number of video clips, viewed more than 350 million times on the app. It’s been remixed with Abba,…

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CPG & Grocery, Creative Disruption, Food & Beverage, Platforms

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