The Winning Secrets to Successful Out-of-Home Advertising

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Volvo and Colossal Media teamed up in 2021 to wow audiences with their innovative and creative out-of-home (OOH) advertising. After winning an Adweek Out-of-Home Impact award for their collaboration, executives from both companies joined Adweek’s Elevate: Out of Home event to divulge some of their secrets for success to Adweek agencies editor Jameson Fleming. Authentically…

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