This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History

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Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.” Occasionally it’s downright laughable to imagine someone But Ladder’s new ad for its life insurance not only follows an unexpected storyline for…

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