This Retailer’s Ad Flies in the Face of Heartwarming Christmas Tropes

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Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection. Dutch online retailer Bol.com begins its…

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Advertising, Retailing

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