Why We’ve Been Marketing to the Hispanic Community All Wrong

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Hispanics account for nearly one-fifth of the U.S. population and, with many different communities identifying as Hispanic, they are the single largest and highest-spending minority group in the country. Yet, despite being one of the most diverse markets, we tend to take a “one size fits all” approach when it comes to how we market…

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Diversity, Equity and Inclusion, Personalization, Voice

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